منابع مشابه
Mentally Accounting for Restricted Funds: How Gift Cards Change Preferences
Gift cards are a common form of restricted funds: The balance of a closed-loop (brand-specific) gift card can only be redeemed at the originating brand. We propose that this restriction compels the recipient of a gift card to consider how the funds can be spent, which leads to the formation of a brand-specific spending goal and corresponding mental account. Because purchases more representative...
متن کاملDo Market Conditions Affect Gift Exchange? Evidence from Experimental Markets
We study whether behavior in experimental gift-exchange markets with repeated interaction is affected by market conditions. One issue we consider is the impact of competitive imbalance, by varying whether there is an excess supply of firms or an excess supply of workers in the market. Workers might react differently to high wage offers in the two cases, as it may seem that firms are ‘forced to ...
متن کاملTax Liability Side Equivalence in Gift-Exchange Labor Markets
Tax Liability Side Equivalence (tax LSE) claims that the statutory incidence of a tax is irrelevant for its economic incidence. Tax LSE is predicted to hold in gift-exchange labor markets if workers’ effort choices exclusively depend on the net wage, but breaks down if they partially depend on the gross wage paid to workers. This is the case if the tax is perceived to be external to the gift-ex...
متن کاملOn the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase
This article emphasizes the role of categorization in mental accounting and proposes that once a mental account is established, purchases that are highly congruent with the purpose of the mental account (i.e., typical category members) will be more preferred in selection decisions compared to purchases that are less congruent (i.e., atypical category members). This hypothesis is tested in the c...
متن کاملEvolution's Gift
A particular system of brain mechanisms, called the retinoid system, is proposed as the evolutionary adaptation responsible for the existence of subjectivity and our sense of being here in a surrounding 3D world. The structural and dynamic properties of the retinoid system successfully predict a novel conscious experience in which the brain constructs a vivid visual representation of an object ...
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ژورنال
عنوان ژورنال: Journal of Economic Perspectives
سال: 2007
ISSN: 0895-3309
DOI: 10.1257/jep.21.2.227